Athleisure is bigger than ever in 2020, as is the desire to keep in shape while at home, as gyms remain closed in most of the country. So of course I was delighted to find one of my favorite athletic ...

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AUSTIN, Texas, Dec. 2, 2025 /PRNewswire/ -- Tone It Up, the leading women's fitness community platform, has been reacquired by one of the original co-founders, Karena Dawn, marking a powerful return ...

Karena Dawn and Katrina Scott, cocreators of the fitness community Tone It Up, met — where else? — at the gym on a Friday night in Manhattan Beach, CA. "We were both new to the area and really needed ...

Read pt 1 of our interview with Karena Dawn and Katrina Scott of Tone It Up here. How is everything going with the Studio Tone It Up app? Did you always know you wanted to create this offering or is ...

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--Leading women’s fitness, lifestyle and wellness community Tone It Up is expanding their retail offerings at Kroger stores nationwide with the rollout of their ...

The “Tone It Up” girls, aka fitness and health enthusiasts Karena Dawn and Katrina Scott, helm the mega-successful #TIU universe based in sun-drenched Hermosa Beach that includes their website and an ...

It's easy to look back at the times in our lives when we loved the number we saw on the scale. That's me with my college weight. Now in my mid-twenties, I think about the extra 10 to 15 pounds I've ...

Considering Karena Dawn and Katrina Scott practically started a fitness revolution, they know a thing or two about what it means to sweat it out in style (and feel strong as hell while you're at it).

We are officially one month into 2018 — and making it to the gym might be getting harder and harder as the excitement of the new year wears off. However, if you made fitness one of your resolutions, ...

If you try hard enough, you can remember a time when your Instagram feed wasn’t clogged with photos of colorful açai bowls, delicious smoothies and fitness bloggers showing off their abs. Back in ...

The First Thing You Do in the Morning: Kiss my husband and my two poms in bed! Three Things You Try to Do Each Day and Why You Do Them: Meditate, workout and laugh ~ because all three bring enjoyment ...