Colgate-Palmolive has agreed to alter marketing and packaging practices for its toothpaste products, after Texas Attorney General deemed its fluoride advertising “misleading”. Following an agreement ...

CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...

Law360, New York (December 15, 2011, 5:03 PM EST) -- The Procter & Gamble Co. falsely advertised that its Crest Sensitivity Treatment & Protection toothpaste eased teeth sensitivity within minutes, a ...

TOOTHPASTE giant Colgate has been banned by advertising watchdogs from getting dentists to recommend its products. The Advertising Standards Authority outlawed the firm's slogan `More than 80 per cent ...