WHSmith has been part of the British retail high street chain for 233 years. Yet its 480 stores were sold to Modella Capital for $90 million—without the WHSmith brand. Instead, those stores will be ...

Since 2006 over $9.3 trillion has been added to the Global Top 100, now valued at $10.7 trillion NEW YORK, May 15, 2025 /PRNewswire/ -- Kantar, the world's leading marketing data and analytics company ...

Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

There are many benefits to evaluating the strength of one’s brand and to using branding consistently. But Holly Hall’s article (“What’s in a Charity’s Name?” August 5) missed some important points, by ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The luxury market is experiencing a significant downturn, ...

Across industries, we consider consumer journeys that move through the purchase funnel: awareness and interest, consideration and intent, evaluation and purchase, and finally, advocacy and repeat ...

While the top brands in the United States saw their collective value increase in 2024, a new analysis finds, one of Texas's top brands saw its value tumble by more than 25% over the course of the year ...