Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

This creates a dangerous cycle. Product teams, under pressure to innovate, start “AI-washing” existing features or bolting on ...

Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

Indeed's CMO explains how AI hiring tools benefit employers and job seekers, urging both to optimize recruitment strategies ...

From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production and potentially rethink how they work with agencies.

What does it mean to become an AI-native marketing team — and how do you build one while the tech is still evolving? In this episode of The CMO Circle, Paula Mejia, VP of Marketing at Wix, unpacks the ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

In the ever-evolving world of marketing, artificial intelligence (AI) is emerging as a game-changer. But what does this mean for the marketers who use it? The Jasper report titled The State of AI in ...

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

Marketing leaders must evaluate AI tools based on specific use cases, integration needs and ROI to guide 2025 investment decisions. Consumers are used to all sorts of product comparisons, from their ...

Nearly 40% of U.S. consumers have tried generative AI, but only half use it regularly, according to eMarketer. Platform loyalty is fluid. ChatGPT’s global traffic share fell from 86.6% to 72.3% in a ...

The CPG giant created a new generative artificial intelligence tool to help personalize advertising while boosting engagement ...