Smurfit Westrock partners with Coca-Cola on World Cup packaging to capture spike in consumer demand

Innovative packaging designed to engage football fans during key sporting moment ...
Packaging Europe

Coca-Cola and Smurfit Westrock packaging targets World Cup spending spikes

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...
Packaging Europe

What role is packaging playing at the 2026 World Cup?

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...
Forbes

World Cup Beverage Marketing—The $10.5 Billion Shift Brands Can’t Ignore

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity. This voice experience is generated by AI.

Britain bottom of the ‘bevy levy’ World Cup league table as policy hits growth, industry says

BRITAIN is at the bottom of the World Cup league table for “bevy levy” packaging fees – with the industry demanding a review ...

Diana Samper: How McDonald’s first-ever fries color change created collectible cravings

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...
exchange4media

FIFA WC26: The hottest World Cup ad might be in your fridge

The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...