Like the rest of the Samsung Galaxy S25 lineup, the Samsung Galaxy S25 Ultra introduces AI features to improve how we communicate. Combining the best Samsung phone on the market right now with AI writing assist features means your messages are enhanced, along with real-time translation, style changes, and smart suggestions.

The S25 Ultra screen is bright, brilliantly so. It has more nits than your average primary school class, measuring 1,860 of them in the display's output. This makes it brighter than its aforementioned Apple rival and offers up a fantastic viewing experience.

With the new Galaxy S25 Ultra in my hand, I stand in the lobby of the LinkedIn building in San Francisco, which happens to be a POPOS: a privately owned public open space. It's a gorgeous hall, with long running panels of blonde wood on the ceiling and back wall.