Private equity already owns a large stake in Kantar Group. In 2019, ad holding company WPP agreed to sell a 60% stake in Kantar to Bain Capital Private Equity, raising about $3.1 billion, and kept ...

Kantar Media conducts analyses of media across print, radio, TV, internet, cinemas and more. It manages the UK’s TV audience measurement system, known as Barb, to give ratings data to the industry.

HIG has acquired Kantar Media from the Kantar Group, a portfolio company of Bain Capital. London-headquartered Kantar Media provides insights into audience behavior, advertising effectiveness and ...

Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for approximately $1 billion, according to a press release. The deal, subject to customary closing conditions ...

Bain Capital portfolio company Kantar Group has proposed the sale of Kantar Media to H.I.G. Capital. Kantar is a data, insights and consulting company, with head offices in London.

Advertising data and sales platform MediaRadar said Thursday it bought Kantar Group’s North American advertising intelligence unit Vivvix for an undisclosed amount. Vivvix, which Kantar launched ...

Whether or not Kantar decides to target the U.S. market, hypothesizing how it would do so is a path to understanding how TV measurement needs to evolve. One way or another, Nielsen must prepare ...

The Kantar Group, owned by WPP, is restructuring and a new global company will be formed from TNS Custom business and Research International. WPP bought TNS last October for £1.1 billion and is now to ...

For further information please contact Lindsay McMurdo at Kantar on +44 7768 591977, [email protected], or Kathryn Fitz-Gerald of Benenson Strategy Group at +1 303 928 8416, kfitz-gerald ...

Kantar Group, in partnership with social media analytics specialist Vigiglobe, has revealed a minute-by-minute analysis of the Tweets, posted in English, surrounding Friday’s Olympic opening ...