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Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.

Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.

Learn about conversion value, how Google’s Target ROAS bidding works, and expert strategies to use Target ROAS effectively.