Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and ...

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its ...

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses ...

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move ...

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in ...

Google authentication2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’ Multichannel rights are an important part of digital marketing, and now is the time to make sure you have ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear ...