Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches ...

The President of the United States has a great gift idea this holiday season: Watches with his name on them that he is ...

"It's important to bring clarity to some of the players," he said, alluding to what many believed was an uncertain future for ...

Gauff was previously partnered with BMW. Her new 5-year deal with Mercedes-Benz is reportedly valued at $90 million, ...

TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement company VuePlanner, which specializes in optimizing ad spend and contextual targeting for YouTube.

The Chicago Tribune Company has joined the parade of publishers suing the search engine Perplexity AI, Inc. for copyright infringement. Tribune Publishing and MediaNews Group filed suit on Thursday, ...

"Roblox aggressively markets to young children, but fails to protect them from sexual predators," Florida Attorney General James Uthmeier said.

Bike Magazine is back in print. The mountain bike publication halted its print edition in 2020, but has not produced a special issue to celebrate the photographers, athletes and creatives who ...

Havas has acquired French data consulting and engineering firm Unnest, which the Paris-based ad-marketing group said would boost its expertise in designing and deploying data platforms. Unnest will be ...

Revising its previous global ad spending forecast down nearly a point, Dentsu this morning nonetheless issued a new forecast projecting the global ad economy will surpass $1 trillion for the firs time ...

The knives are out again in marketing. Agencies are lopping off staff right before the holidays (Merry Christmas to you too, Omnicom), and corporate teams at Verizon, Intel, Amazon, Starbucks and Meta ...

Hawaii this week joined the roster of states that are suing TikTok for allegedly harming minors' mental health. "Despite TikTok’s large youth user base, TikTok’s age assurance and age verification ...