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Is ULTY’s Ultra-High Dividend Worth Going All Leeroy Jenkins With Risk?

YOLO Investing The YieldMax Ultra Option Income Strategy ETF (NYSEARCA:ULTY) has captured the attention of income-seeking ...

ULTY: A Fund That Should Have Value For More Aggressive Investors

ULTY targets high income with active, quant-driven options strategies and has improved payouts and downside protection in ...
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Target and Ulta end their relationship. Why wasn't it working out?

Retail giant Target and the beauty supply chain Ulta Beauty have announced the corporate equivalent of a “conscious ...
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ULTY Will Thrive in Today's Market

ULTY's high dividend and high risk structure has garnered both loyal investors and harsh critics - but its sustainability is ...

Behind The Curtain Of ULTY: Why YieldMax's 'Ultra Income' May Be Capital Erosion In Disguise

YieldMax Ultra Option Income Strategy ETF offers one of the most aggressive offerings in today’s market. Discover why I think ...

Why Ulta Beauty is closing hundreds of store-in-stores in 2026: Is your location on the doomed list?

Ulta Beauty and Target Corp. announced on Thursday that they won’t be renewing their in-store partnership, which ends a year from now in August 2026. Until then, Ulta Beauty products will continue to ...
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I Invested My House Down Payment in ULTY - Here's How It Changed My Life

Enthusiasm for ULTY ETF is exploding, with some investors taking inordinate risks with funds earmarked for mortgage down ...

ULTY: Can't See That The Basic Strategy Works - Or Will

Much of ULTY's payout is return of capital, leading to capital depletion and negative total returns. Read why I see no ...