This year, Prime Day may look a bit different. Firstly, it’s four days instead of two. Amazon Prime Day Canada is running from July 8 – 11, 2025.

Amazon is addressing consumers' tariff worries by extending its annual Prime Day sales to four days from two.

Amazon's Prime Day will run for four days from July 8-11, doubling the length of the annual sale event.

Amazon Prime Day, the four-day period during which the e-commerce company offers special deals and signs up new Prime members, helped lift total online sales across America by 30.3% for the period ...

Amazon Prime Day returns July 8–11 with 96 hours of deals, and a wide range of high-tech and flexible delivery options to match the shopping surge.

Key Background Amazon’s online retail sales increase bettered the industry’s 6% non-store sales growth in the second quarter and was its best performance since third-quarter 2022.

Amazon's four-day Prime Day sale is expected to drive $23.8 billion in spending on U.S. e-commerce sites, according to a forecast by Adobe.