An icon in the shape of a lightning bolt. Impact Link For years, feminine hygiene brands have faced a dilemma: how to represent periods in ads when people are grossed out by the mere thought of blood ...

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A new commercial airing in England for Bodyform, a popular brand of feminine hygiene products, is breaking down period taboos when it comes to bleeding and spotting. The company has begun airing ...

Sanitary towel and tampon ads don't exactly portray periods in the most realistic way. If it's not strange-looking blue liquid being poured on pads, it's women jumping around splashing each other for ...

In a move so innovative it's deemed newsworthy, Bodyform - a British company that makes period products - showed an actual woman using an actual pantyliner in their most recent commercial. So there ...

Bodyform has made headlines as the first brand to make a TV advert featuring ‘blood’ on a sanitary pad rather than the traditional blue liquid. The ad demonstrates the pad’s absorbency by having ...

A British manufacturer of feminine hygiene products has produced an internet ad using bright-red dye as a stand-in for menstrual blood to illustrate the efficacy of its product. Part of Bodyform’s ...