Nike and LeBron have introduced JuJu Watkins’ first signature-style NXXT Gen shoe, the “Silver Lining." With the introduction of the LeBron 23, Nike and LeBron James vowed to create a safe space for the next generation of athletes while championing King James accomplishments over the past two decades.

JuJu Watkins becomes first athlete to co-create a design for Nike LeBron sneakers originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here. USC Trojans star JuJu Watkins just scored a major off-the-court deal.

Name: JuJu Watkins x Nike LeBron NXXT Gen Future Colorway: Black/Electro Green-Deep Burgundy, Metallic Silver/Light Crimson-Chalk SKU: IQ8495-001, IQ8495-002 MSRP: $170 USD Release Date: 2026 Where to Buy: Nike

Los Angeles Lakers star LeBron James and USC's JuJu Watkins joined forces to design a new LeBron NXXT Gen shoe.

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can confirm that we have agreed to a lifetime relationship ...

Los Angeles Lakers forward LeBron James and Nike recently drew criticism over MLK-inspired shoes designed after exterior color of the Lorraine Motel. In his first game since the controversy, James previewed upcoming shoes that are likely to stir more drama ...