Skyword, the leader in enterprise content marketing, today announced it has been awarded U.S. Patent No. 12,437,022 B1 for Dynamic Generation of Work Requests--a pioneering technique for applying AI ...

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

To market agentic AI effectively, start by translating complexity, building trust and aligning messaging with executive fluency and business impact.

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...

Artificial intelligence is no longer a distant possibility. In 2025, it is reshaping marketing, media, and creative ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. In the Mad Men pilot, the hero Don Draper (John Hamm) tells ...

Ultimately, we’ll have to see if experiments in anti-AI marketing yield any real returns. Still, I suspect that the more Wall Street and the C-suite opine about the brilliance of AI and its boundless ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

Rewind, replay, relive! Whether you missed us live or you want to hear it again, this is your hub for slides, worksheets, and recordings. And to get the most effective results from AI, you have to go ...