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At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

See Almave’s work margaritas for Cinco de Mayo, Olivia Colman’s Warburtons campaign and Facebook’s Stagecoach activation.

The U.S. ad business lost jobs in April for the fifth month in a row. The overall economy added 177,000 jobs, a solid gain amid worries about tariffs, inflation and recession.

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace ...

Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

Autodesk Chief Marketing Officer Dara Treseder shares her takeaways from Possible 2025.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Wieden+Kennedy's Dejana Perić is Ad Age's 2025 Account Manager of the Year.