MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with ...

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign ...

Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, ...

Google rewrites most title tags – but why? This data study breaks down when and how Google edits titles across industries and ...

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.

Visual search is in. Pinterest is quietly emerging as a search engine for Gen Z and Google isn't always the go-to anymore.

Places and products cards. Google also added places (local businesses) and product cards to AI Mode. This includes ...

Google is expanding ad transparency by revealing who’s funding ads — making it crucial for advertisers to manage their public ...

Google's AI Overviews appear to be changing how users interact with Google – but not how they search, new data shows.

Alphabet's CEO said the DOJ antitrust remedies could dismantle Search, threaten privacy, and reshape how billions interact ...

Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your visibility and ...