At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

The brand's first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...