Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

The heritage luxury brand says it is heading back to its “original purpose and values” to regain market share.

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...