Experiential is one of the strongest growth areas in marketing. What is the role of Digital Out of Home in this space?

There's a certain symmetry to Ann Summers appointing Joan to its creative account, female-focussed (staff-wise anyway) Joan ...

When you can do anything does it lose its impact because we know it's not real? It's AI's a growing issue in ads as it is in films. It's already happened with CGI to a degree but AI takes it to a ...

With food inflation running at around 4.5% in the UK, frozen food steps up as a less pricey alternative to the fresh food ...

Entertainment is back in a big way for ads (yesterday we had Jamie Dornan for Diet Coke) and now it's Steve Buscemi for Aussie telecoms leader Telstra, playing an evil alien emperor trying to scam you ...

Everybody's looking for deals among the embattled ad holding companies - WPP is top of the list - but out of left field comes a "combination" between Sir Martin Sorrell's S4 Capital and Peter Reid's ...

We all knew WPP's half year 2025 results were going to be awful following the profit warning last month and indeed they are.

The latest celebrity creative to launch into the advertising space is Kendrick Lamar, the rapper who starred in this year’s ...

The return of ultra-thin is not going unnoticed by the Advertising Standards Authority and the people who make complaints to ...

Yes, contemporary Britain is pretty gloomy, so here come Mother and new client Coinbase to make a song and dance out of our ...

At 12.30pm on 15th August, Piccadilly Lights marks the 80th anniversary of VJ Day, the very end of the Second World War, with ...

It's not the healthiest or the most summer-appropriate combination, but dipping Gregg's famous sausage rolls into KFC gravy ...