At a difficult time for America, Super Bowl advertisers ask viewers to take care of themselves and others - and maybe even crack a smile.

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night's Super Bowl - the Backstreet Boys found themselves in their own battle between […] ...

At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even ...

From Mackenzie Crook’s delightful new comedy Small Prophets, to the epic new adaptation of Lord of the Flies, to a new Irish ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

Watch every 2026 Super Bowl commercial and rate the best with USA TODAY's Ad Meter. Commercials are unavoidable. Take 30 seconds and look around. Identify everything with branding. Your clothes?

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year.

Jennifer Aniston, Matt LeBlanc, Jason Alexander, Jasmine Guy, Alfonso Ribeiro, Jaleel White, and Ted Danson star in the Dunkin' Super Bowl commercial.