LSE researchers say Gen Alpha will talk, not type at work—they predict that voice notes will make keyboard practically ...

For Gen Alpha, the digital and physical worlds are intertwined, more so than any previous generation. Belonging comes from ...

A child psychologist told Newsweek that public places have become less tolerant of noise, movement and curiosity.

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...

From digital immersion to Covid, today’s youngsters are growing up in a very different world to their parents.

Locket, a private social networking app for friends, has scored a win with Gen Alpha users following the launch of its latest ...

The internet’s youngest residents have one collective ick right now. If you’ve uttered the words “6-7,” you’re the reason why ...

The Gen Alpha phrase ‘6-7’ was named word of the year by Dictionary.com. We look at its origins and how people use it to ...

"Gen Alpha brain rot" slang sounds dumb and nonsensical, but marketers are turning ‘nonsense’ slang translations into ...

Hearing that 'tweens and teens aren't big newspaper readers, Mark Patinkin bridges the slang language barrier.

Amanah president Mohamad Sabu cites recent youth-led uprisings in several countries, including Nepal and Bangladesh.

Move over, Gen Z. A new player has entered the arena, and they’ve never known a world without TikTok, iPads, or Minecraft.