These $160 New Balance Kawhi Leonard sneakers are now just $60 — and shoppers say they’re “better than Jordans.” ...

This engagement is a testament to how NBA stars can influence local sports culture. For instance, when Stephen Curry visited China in 2017, he inspired countless young athletes to pursue basketball.

New Balance chief marketing officer Chris Davis hopes to redefine the 119-year-old sneaker and apparel brand's place in the ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance.

NBA player Kawhi Leonard recently co-headlined the 2025 Giants of Africa Festival with Nigerian pop superstar Ayra Starr, participating in various activities, including unveiling a new outdoor ...

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The ...

The move came Monday, six weeks ahead of the start of training camp. The organization ultimately decided not to choose a president at this time, instead keeping Webster as GM, but deciding to ...

On Wednesday, CBS Sports released its list of the top 25 NBA players of the 21st century. Although 1990s stars are listed, the rankings only account for basketb ...

His partnership with Charles Barkley, Kenny Smith, and Ernie Johnson on Inside the NBA has created a fan-favorite show, and O ...

Do you realize that it's been 25 years since the Lakers won the first leg of their three-peat with Kobe and Shaq? It feels ...

Kawhi Leonard is in the spotlight this offseason. The Los Angeles Clippers star surprised fans during his Asia tour in China ...

Regardless of how many games Kawhi Leonard plays in a season, there's one narrative that seems to unfairly never escape him - injury management. For one reason ...