With China’s Panda Diplomacy Fading, How Korea’s K-Wave Is Winning Asia’s Soft-Power Race

Korean Wave, or 'Hallyu', began in the 1990s, with the export of television dramas and pop music. It has since expanded into film, gaming, cuisine, fashion, and beauty industries ...
CNA Lifestyle

Mediacorp unveils Chinese New Year 2026 TV specials, concerts and digital treats

Mediacorp's upcoming Chinese New Year programming includes a live Chinese New Year Eve Special 2026 and many other TV and ...

Gorillaz Look Beyond Mortality

How Damon Albarn and Jamie Hewlett grew closer together in grief and emerged with the band’s most powerful album ...

11 Bollywood Superstars, One Advertisement And Over 9 Million Views Proves ‘Kuch Bhi Ho Sakta Hai’

A commercial featuring over 10 well-known celebrities surprised viewers, went viral online, and sparked mixed reactions.
Campaign Brief Asia

KFC Arabia’s Korean BBQ Twister launch goes off script with Wonho Chung at the helm

KFC Arabia has launched its new Korean BBQ Twister with a campaign that asks: what happens when you give a bilingual comedian full creative control over your menu launch? Chaos. Delicious, ...