Charlotte Healy's Bristol City Women will wear the iconic Guinness harp and a Guinness 0.0 logo on the front of their shirts ...

Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women ...

Looming exit of betting companies from football front-of-shirt sponsorship opens the door for more consumer brands like ...

The Indiana Hoosiers beat the Miami Hurricanes 27-21 to win the College Football National Championship. T-shirts from BreakingT, Fanatics, Dick's Sporting Goods and more are available now. Hoosier ...

Striker guilty of sluggish performances and too many missed chances after knee injury derailed first three months on Tyneside ...

The overarching reaction to Liverpool’s three 'leaked' kits ahead of the 2026/27 campaign is a mixed bag so far. Adidas’ ...

Cusack died at the age of 27 in September 2023, and was Sheffield United's longest-serving player and vice-captain.

In reality, Ohio State is the largest organization to pay women’s athletes in the city. Since July 1, 2025, Buckeye athletes ...

The Premier League giants are being caught up or even eclipsed by their rivals after years of financial supremacy ...

Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women ...

The Juventus Women’s First Team are into the semi-finals of the Italian Cup after beating Napoli 4-2 on aggregate. The second ...

Corinthians are making headway in commercial talks and could surpass R$ 255 million in sponsorship income in 2026. According to Globo.com, the marketing department is working towards up to 10 new ...