Based on "the decision" to join the Miami Heat in 2010, LeBron James and Nike introduce the latest Nike LeBron 23 "Good ...

JuJu Watkins becomes first athlete to co-create a design for Nike LeBron sneakers originally appeared on The Sporting News.

LeBron James debuted a new unreleased shoe recently and it has sneakerheads in a frenzy. During the Los Angeles Lakers 105-99 win over the Golden State Warriors last weekend, James wore the unreleased ...

China is a huge market for the NBA, and that is nothing new. Among the league’s international audiences, few countries can go toe to toe with the second-most populous nation in the world.

Nike and LeBron have introduced JuJu Watkins’ first signature-style NXXT Gen shoe, the “Silver Lining." With the introduction ...

Los Angeles Lakers star LeBron James and USC's JuJu Watkins joined forces to design a new LeBron NXXT Gen shoe.

Jalen Brunson and Nike share an even closer look at the exclusive Nike Kobe 3 Low 'Warning Label' during 2026 NBA All-Star Weekend.

Los Angeles Lakers superstar LeBron James is collaborating with USC star JuJu Watkins on a new edition of his Nike NXXT Gen sneakers.

Kendrick Perkins doesn't believe Lakers star LeBron James gets the same love from younger players as Kobe Bryant.

The All-Star weekend has been in full swing since Friday, and like the last few years, it has been criticized for its ...

LeBron James wore Ohio State-themed Nikes for the Lakers this week and gave shoes to the Buckeyes basketball team ...