News

How Eli's Y2K-Era Pop Aesthetic Went Viral on TikTok and Landed Praise from Doechii and Meghan Trainor (Exclusive)

In an interview with PEOPLE, Eli reflects on her Y2K-era pop aesthetic and her forthcoming debut album 'Stage Girl' ...
Music Business Worldwide4d

Y2K on Doja Cat, Grammys, Elliott Smith, and why making music with TikTok virality in mind is ‘setting yourself up to fail’

Despite Grammy nominations and major-label success, Y2K maintains an almost philosophical approach to his craft, citing everyone from Enya to Elliott Smith as influences, while staying determinately ...
Music Business Worldwide4d

Y2K on Doja Cat, Grammys, his production secrets, and why making music with TikTok virality in mind is ‘setting yourself up to fail’

Despite Grammy nominations and major-label success, Y2K maintains an almost philosophical approach to his craft, citing everyone from Enya to Elliott Smith as influences, while staying determinately ...
The New Yorker5d

How to Survive Your Song Going Viral on TikTok

The band Cafuné had a social-media megahit in 2022 with the endlessly remixed “Tek It.” Now they want to make music that’s ...