The Los Angeles Lakers aren't the only brand that stands to benefit from acquiring former Dallas Mavericks star Luka Dončić. Jordan Brand, the Nike-owned apparel company inspired by NBA legend Michael ...

Rob Pelinka and the Lakers have done more than just figure out what comes next in post-LeBron James era — they have built a ...

With the NBA trade deadline officially in the rearview, teams across the league are mostly set for the back half of the season, aside from potential moves in ...

Kareem Abdul-Jabbar and Magic Johnson caught up courtside as they watched UCLA defeat Michigan State in dramatic fashion.

Michael Porter Jr. tied a career high with 39 points on the eve of the trade deadline, Nikola Jokic added 38 and the Denver ...