The beauty retailer’s brick-and-mortar strategy is ambitious—even as many retailers are dying. Sephora’s stores are getting a ...

Sephora has taken to Snapchat to announce the availability of Urban Decay's Gwen Stefani eye shadow palette, leveraging the messaging application?s recent introduction of innovative new filters and ...

Brand founders and legacy partners from Sephora’s portfolio like Urban Decay, Caliray, First Aid Beauty and Ilia are also in participation.

And Urban Decay was the first brand to have all recycled ... which the brand says has sold out seven times at Sephora. Both products are also extremely popular on TikTok. Caliray's mascara first ...

Wende Zomnir (Urban Decay + Caliray), Lilli Gordon (First Aid Beauty), and Lynda Berkowitz (ILIA) Outside of the program, Sephora offers additional opportunities and partnerships that the ...