TikTok has unveiled “See Where Music Takes You,” its first large-scale campaign dedicated to the music experience on the platform. The campaign positions TikTok as a popular destination for music ...

See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.

With the high cost of marketing, resources should be maximised to get the best possible outcome, which is to attract listeners who will become fans.

Discover how TikTok gives Radiohead song 'Let Down' new life and boosts its popularity on the Billboard charts.

The band Cafuné had a social-media megahit in 2022 with the endlessly remixed “Tek It.” Now they want to make music that’s ...

"Let Down" broke into the Billboard Hot 100 nearly 30 years after its release, marking just the fourth Radiohead song to ...

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