Cohesive brand messaging is foundational to a marketing strategy and plays a defining role in whether the chosen tactics ...

The fact that a hamburger can cost anywhere from $1 to $6k is proof enough that market value is all about how you frame it.

Feb 4 (Reuters) - Yum Brands beat quarterly comparable sales estimates on Wednesday, driven by strong demand for affordable ...

McDonald’s is the world’s top-earning restaurant chain and its most valuable. Brand Finance’s annual report of the globe’s 25 ...

There is an an elite group of receivers with the top Name, Image, Likeness (NIL) valuations in college football that includes ...

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a ...

Brand Finance's report on most valuable restaurant brands also placed Jollibee 18th in brand value, making it the only ...

Walmart officially keeps the producers behind its famous Great Value product line a secret, but rumors suggest this giant ...

Demand for parts is making aircraft more valuable in pieces than as a whole ...

Mike Trout, Angels, Contracts, World Baseball Classic ...

These simple yet effective tricks will ensure that you can increase the resale value of your car, irrespective of the vehicle brand or type ...

Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.