Earlier this summer, the blond-haired, blue-eyed “Euphoria” starred in an ad campaign that critics accused of promoting ...

The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Sydney Sweeney’s latest film was not a financial success following harsh criticism over her American Eagle advertisement.

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

A couple of weeks ago, American Eagle launched a new ad campaign for its blue jeans line that featured actress Sydney Sweeney ...

Sydney Sweeney Has Great Jeans” ad as clever, 12% called it offensive, 40% said it was neither and 8% were unsure, according ...

Sydney Sweeney's American Eagle jeans ad has triggered a debate. A poll reveals partisan and gender splits in reactions.

Experts weigh in on where the 27-year-old actress goes after being at the center of the storm involving an American Eagle jeans campaign that had everyone from Donald Trump to Lizzo sharing hot takes.

And sometimes it's an unexpected catalyst that sends a stock off to the races. One stock that I'm watching closely right now ...

Sydney Sweeney's Americana was released amid her controversy with American Eagle, and many are wondering how the film did at the box office ...