Mainly: What happens to the company if lots of people start using AI engines to answer questions instead of Google's dominant search engine? Now it looks like that might actually be happening. Eddy Cue,

Now, even Apple is signaling a shift toward AI search — and away from Google. Due to the dominance of Apple iPhones, Apple's approach to search will have much wider impacts acro

Apple's plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.