New CEO Shakes Up Boohoo, Changes Name to Debenhams Group, Unveils Platform Model
Boohoo Group CEO Dan Finley wants to replicate his success turning around Debenhams within the wider group, which owns brands ...
Boohoo renames itself Debenhams in major revival of former department store brand
Boohoo said it had successfully turned around the Debenhams business which is now the “majority contributor to group ...
Prolific North13h
‘Not a silver bullet’: Region’s branding experts on Boohoo’s ‘high-stakes’ new (old) name
Is a rebrand as a once-mighty UK retail giant that had already lost the interest of consumers when it collapsed four years ...
Time Out1d
Why has Boohoo renamed itself Debenhams?
The fast-fashion giant will rebrand to Debenhams Group with immediate effect, but it doesn’t plan to reopen physical ...
Debenhams returns as Boohoo takes the bust department store’s name
DEBENHAMS is back as fast-fashion retailer Boohoo takes the bust department store’s name. The online group yesterday shocked the City by announcing the decision alongside a radical overhaul of its ...
Daily Business17h
Debenhams name is back after Boohoo rebrands
The Debenhams name is back on the stock market after Boohoo Group announced it had adopted one of Britain’s oldest and best ...
Debenhams is back! But the boohoo share price continues its downwards trend
The boohoo share price fell 4.6% yesterday (11 March) despite an announcement that the group’s to be re-branded as ‘Debenhams’. Our writer takes a closer look.
TheBusinessDesk.com1d
Boohoo gives up trying to clean up image and changes name to Debenhams
The controlling Kamani family have officially given up trying to detoxify their tainted Boohoo brand and are changing the ...