Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...

CEO Brian Niccol explains the company’s pivot back to its roots.

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...