Starbuck argues that Cracker Barrel's logo change is emblematic of the company's years-long shift to the left. (Credit: @RobbyStarbuck/X)

Change is never easy, and it has definitely come at a cost for restaurant and gift store chain Cracker Barrel. On Aug. 20, the company unveiled the redesign of its iconic logo, and you wont believe why the MAGA faithful are losing their collective minds over it.

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the changes could disrupt its future.

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands. The latest business to inspire a right wing meltdown is the restaurant chain Cracker Barrel — and no one freaked out harder than Republican Florida congressman and gubernatorial candidate Byron Donalds.

Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.

Cracker Barrel short sellers have had a tough year, and before Thursday lost an estimated $280 million in 2025, according to an analysis from S3 Partners. Short sellers make money when a stock price falls, but coming into Thursday, Cracker Barrel was up 12% in 2025 and 40% higher over the last 52 weeks.