The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial Cracker Barrel logo redesign.

Cracker Barrel is experiencing massive backlash over its we CEO’s implementation of sterile and soulless changes to the bed southern institution. Outrage from the political right, that’s […]

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands. The latest business to inspire a right wing meltdown is the restaurant chain Cracker Barrel — and no one freaked out harder than Republican Florida congressman and gubernatorial candidate Byron Donalds.

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled "woke" by conservatives The Tennessee-based company, known for its rustic country stores and Southern meals,

The stock of Cracker Barrel Old Country Store, Inc., tanked in the wake of its new logo redesign, which has prompted accusations that the iconic restaurant franchise has been overtaken by "wokeness."

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.

For America's big brands, there is little profit in the culture wars: It is simply too easy to lose customers by taking sides in the country's political debates. But as Cracker Barrel is finding out, sometimes those clashes cannot be avoided.