GOP Rep. Byron Donalds (Fla.) called it a “ woke rebrand .” Donald Trump Jr. shared a post from the “Woke War Room” account ...

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled ...

Cracker Barrel’s controversial rebrand is bringing all kinds of information to light, including its commitment to DEI. A report by Fox News indicates that the bed restaurant […] ...

Chain restaurant Cracker Barrel unveiled a new, streamlined logo, prompting many MAGA enthusiasts to read into the change as ...

Targets of this ire have included museums and colleges that are seen as supposed bastions of “woke” culture, but also brands.

As roadside restaurant chain strips away distinctive decor, backlash emerges against a future that’s trending toward drab, ...

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy "Old ...

Cracker Barrel’s recent logo redesign has sparked a heated debate, with many critics quick to call it just another example of “woke” branding. The company removed its iconic barrel and chair-sitting ...

Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers ...