After nearly 50 years in business, Southern country-themed restaurant Cracker Barrel has changed its logo, prompting the MAGA crowd to melt down over the company’s perceived swing to the left.

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The new Cracker Barrel logo retains the gold-and-brown color scheme but removes “Uncle Herschel,

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled "woke" by conservativesThe Tennessee-based company, known for its rustic country stores and Southern meals,

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial Cracker Barrel logo redesign.

While Cracker Barrel CEO Julie Felss Masino dismissed the public anger over the change of the logo of Cracker Barrel, the row turned into a political .

Cracker Barrel’s new logo change has sparked a firestorm on social media, particularly among MAGA supporters who are slamming the redesign. When the Southern country-themed […] ‘Absolutely Horrible’: