News

Ford CEO Jim Farley takes 'radical approach' to big money loser

Ford says this $2 billion investment will help it compete in the near future, but right now, this business is losing a lot of ...

Ford's 'Model T moment' leaves analysts wanting more, calling it a risk

Industry analysts say if Ford can pull off the new manufacturing process and platform to develop less costly EVs, great. But ...

Column: Why Ford’s new EV platform still can’t beat the Chinese

The parts reductions achieved by Ford's new Universal EV Production System do not go far enough. Here's what Ford's next step ...

Ford’s $5 Billion Model T Moment Aims To Turn EV Operation Profitable

Calling it a "Model T moment" Ford Motor Co. announced a completely new vehicle platform and assembly process for a new, more ...

In 'Model T moment,' Ford to ditch traditional moving assembly line for EV production

In what CEO Jim Farley called a 'Model T moment,' the company that popularized assembly lines is turning in a new direction ...

Ford will have 'Model-T moment' on Aug. 11, CEO Jim Farley says

Ford CEO Jim Farley said the company will make history in two weeks by transforming its EV strategy to beat the Chinese.

Ford’s $5 billion bet on the ‘Model T’ of EVs could cost the company ‘billions’ more if it fails, analysts warn—mounting losses from its Model E woes

Should the American auto brand fail to bring its lofty EV vision to life, “it could be terminal for the brand,” one analyst told Fortune.
Electrek1d

Ford’s Universal EV Platform event left key unanswered questions, but the optimism was palpable

Yesterday I made the trip to Ford’s Louisville Assembly Plant for its Universal EV Platform event. This plant, which ...