LONDON, Jan. 18, 2025 /PRNewswire/ --Kantar Group, a leading, global market research company based in London and portfolio company of Bain Capital, has announced today the proposed sale of Kantar ...

LONDON—Advertising giant WPP PLC WPP -3.16% said it has entered into exclusive talks to sell a majority stake in its Kantar Group market-research unit to private-equity firm Bain Capital LP in a ...

Kantar Health, a division of Kantar Group, focuses primarily on data, analytics and research in the life science industry, but Cerner hopes to use their data more broadly to improve safety and ...

HIG has acquired Kantar Media from the Kantar Group, a portfolio company of Bain Capital. London-headquartered Kantar Media provides insights into audience behavior, advertising effectiveness and ...

The price of the deal, which will bring MediaRadar data on local TV, radio and search, was not disclosed The post MediaRadar Buys Kantar’s AI-Powered Ad Data Unit Vivvex appeared first on TheWrap.

WPP PLC WPP -3.34% is looking to sell a majority stake in Kantar Group, its market-research unit, in what would be the advertising firm’s largest sale since Mark Read was named chief executive ...

NEW YORK —The ad intelligence and sales enablement platform MediaRadar has announced the acquisition of Kantar Group’s North American Advertising Intelligence unit, Vivvix. It is the first major ...

Advertising data and sales platform MediaRadar said Thursday it bought Kantar Group’s North American advertising intelligence unit Vivvix for an undisclosed amount. Vivvix, which Kantar launched ...