Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Nike (NYSE:NKE) predicted Air Jordan would make only $3 million in sales over its first three to four years. Instead, the line brought in about $126 million in its first year. That breakout success ...

Caitlin Clark had a big surprise for the Butler Bulldogs men's basketball team. The Indiana Fever star gifted the entire Bulldogs team with a pair of her Nike Kobe 5 Protro PE.

Tennis legend Roger Federer is the newest member of the billionaires club, with a $1.3 billion net worth. However, despite ...

A bold trade pitch sends LeBron James to Dallas, reuniting Luka Doncic with Klay Thompson and big man Daniel Gafford.

Ohio State wide receiver Jeremiah Smith, is a big name in college ball already but landed in some hot water this week after a sharp and short social media fight that involved NBA s ...

Fox was the first player to sign an endorsement deal under the Curry brand. They also have Davion Mitchell, Seth Curry, and ...

The Los Angeles Lakers have long been searching for another big man to add to their roster, and have made it a major point of this offseason to secure depth dow ...

Top-ranked recruit Saniyah Hall has signed an NIL deal with Jordan Brand before her senior year of high school.

This article was originally published on www.si.com/fannation/sneakers as Stephen Curry & De'Aaron Fox Embark on 2025 Curry ...

This article was originally published on scarletandgame.com as Ohio State football fans convinced LeBron James' team made ...