Matt Rife rose to fame on TikTok and Netflix, faced criticism for taboo jokes and made headlines for a recent E.l.f.

E.l.f. Cosmetics issued a statement on Instagram following backlash for featuring controversial comedian Matt Rife in the beauty brand's most recent ad campaign ...

There is a big gap between our intention and how this missed the mark for some people," said e.l.f. beauty’s global chief ...