The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is underway.

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the have-nots by the end of the national championship game. Programs over the last five years displayed their NIL capabilities on the recruiting trail and with their player retention efforts,

EXCLUSIVE: Sens. Marsha Blackburn, R-Tenn., and Maria Cantwell, D-Wash., plan to go to bat for college athletes to help secure their futures by investing their name, image and likeness (NIL) earnings.

LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036, Director of Athletics  announced on Thursda

Injuries are an unfortunate part of life in a violent sport. Fall camp alone saw notable season-ending injuries to two Texas running backs, Texas A&M running back Reuben Owens, Notre Dame left tackle Charles Jagusah, and Rutgers linebacker Mohamed Toure.

Donald Trump criticized college NIL deals, calling them a 'disaster' that threatens Olympic sports as schools cut lesser programs to fund football. He warned colleges can't afford $14 million quarterback deals and suggested federal intervention with salary caps.

Commodores QB says he'll donate all to G5 members Tulane, James Madison if either wins this year's College Football Playoff

The U.S. House of Representatives is set to vote Monday, Dec. 1 on the SCORE Act to give the NCAA more authority to set rules on NIL and transfers.

Fernando Mendoza, Diego Pavia, Julian Sayin and Jeremiyah Love — are among the highest NIL earners in the sport.

Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, representing a broad portfolio of athletes across disciplines, reimagining the NIL space by providing schools and athletes an unmatched level of collaboration that prioritizes the future of sport and athlete identity.

Troy Aikman is done with NIL aft an experience with someone at UCLA. Here's what the Pro Football Hall of Famer said.