The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC’s rebrand is the latest in a series of name changes across media. Earlier this year, Warner Bros. Discovery’s Max service said it would rebrand as HBO Max, returning to its roots. Publisher Dotdash Meredith recently rebranded as People Inc. And earlier this month, Roku announced a new streaming service dubbed “Howdy.”

By Harshita Mary Varghese (Reuters) -Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters on Monday, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.