Jewel Kiriungi speaks to Pieter Engelbrecht, CEO of Shoprite, South Africa’s largest supermarket chain, who is trying to keep prices low despite economic challenges across the continent.

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Use BBC.com or the new BBC App to listen to BBC podcasts, Radio 4 and the World Service outside the UK. Pieter Engelbrecht, CEO of Shoprite Holdings: we have a purpose to help people survive We use ...