"Although we modified some ratios for earning points, Southwest Rapid Rewards remains one of the most rewarding and flexible ...

The Southwest Airlines loyalty program, launched in 1996, has undergone a major overhaul to its earnings structure, affecting ...

Executives from United Airlines and Delta Air Lines on Tuesday weighed in on rival Southwest Airlines making a major change ...

Southwest cut the number of points Rapid Rewards members earn on Wanna Get Away fares. Here are the changes and how many ...

Southwest Airlines will begin charging some customers for checked bags starting May 28. All other customers will be charged ...

Southwest Airlines will introduce checked bag fees for passengers without elite status. Rapid Rewards A-List Preferred and Business Select members will get free bags.

Southwest has customers sounding off after the airline announced an end to its checked bag policy, leading some flyers to say they'll "boycott" the airline.

Southwest reduced the number of points passengers in its Rapid Rewards program can earn for the two lowest fare classes while increasing the number earned for the highest class. The changes to the ...