The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases ...

Language learning app Duolingo has collaborated with Amazon MX Player to bring a fun twist to ‘edu-tainment’. They unveiled a ...

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory ...

The new tools by the Chinese mobile SSP provider aim to help Indian game development studios overcome their marketing challenges and expand into international markets.

It will offer multi-lingual, AI-powered audio-video-chatbot services replacing traditional text chatbots and FAQs.

Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

Our weekly roundup of the latest appointments and account wins news from A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...