In today’s Digest, we cover Musk adding ads to X’s AI chatbot, OpenAI launching GPT-5, and US Secretary of State Marco Rubio ...

Tracking Ad Trading and the Exchange MarketplaceStackAdapt, eine Multi-Channel-Plattform für programmatische Werbung, baut die Partnerschaft mit Adsquare aus, einem weltweit führenden Anbieter von ...

Trainline allarga la partnership con PubMatic e sceglie la sua tecnologia "Commerce" per scalare le campagne in programmatic in tutta Europa 2 months ago News ...

Improving representation within the advertising industry forms part of moving towards a more inclusive society for all.

Meanwhile, Apple is plotting its own course in the AI race, forming an internal “Answers” team to build a stripped-down ...

As Australia’s leading effervescent vitamin, Berocca had long been pigeon‑holed as a hangover remedy. To broaden relevance, ...

In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...

Covatic's Audience Retargeting directly addresses this critical challenge. Audience Retargeting enables unprecedented ...

Once approved by regulators, Disney will own 72% of ESPN, with Hearst holding the remaining 18%. Disney CEO Bob Iger framed ...

ExchangeWire CEO Rachel Smith sat down with DoubleVerify's Mark Zagorski and Ciarán O'Kane at Cannes 2025 to discuss the ad ...