Marketing Week12h
Nokia’s B2B challenge and strategic thinking: Your Marketing Week
What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...
Marketing Week22h
Spotify’s B2B marketing boss on moving from awareness to education
Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...
Marketing Week22h
Most marketers believe strategic expertise ‘underrated’ by business
Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy is undervalued.