Marketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal for many businesses.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the ...

Mary Portas is a retail expert and founder of Portas Agency, a creative consultancy headquartered in London and Melbourne, that explores the future of shopping and living. She has advised government, ...

Bounce, Black Box Thinking, Rebel Ideas, The Greatest, and his children’s books, What Do You Think, You Are Awesome and Dare to Be You. He is a ...

Matt Thomas is a Senior Director at P&G, leading the Northern Europe Brand Function, in addition to running its Media Operations across all brands. During his career with P&G, he has worked across a ...

Les Binet is a global authority on marketing effectiveness. For nearly 40 years, he has pioneered research into how marketing works, how to make it work better, and how to measure it. His books and ...

Charlotte Rogers is associate editor at Marketing Week. She is responsible for all long-form content, covering features and analysis.