Marketing Week54m
John Lewis Christmas ad achieves highest effectiveness score this decade
John Lewis put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best ...
Marketing Week4h
‘Not a quick fix’: How The Entertainer is turning around its marketing strategy this Christmas
Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...
Marketing Week9h
‘We need to make it seamless’: How brands are navigating social media search
As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...
Marketing Week9h
Generative AI might not be the efficiency booster you hope it will be
While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...
Marketing Week11h
Businesses can’t plead ignorance when it comes to AI, ad regulator stresses
It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...
Marketing Week23h
Five mistakes to avoid for genuine consumer feedback
Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...
Marketing Week22h
Martha Espley
Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of ...